Lilydale makes digital connections with virtual masterclass series
Australian poultry company Lilydale is taking advantage of the rise in home cooking with the launch of a free culinary masterclass series led by well known chefs.
Lilydale’s ‘Dedication You Can Taste’ masterclasses are digitally focused with virtual cooking events and recipe content across social media platforms.
MasterChefs, television hosts and authors – Poh Ling Yeow, Adam Liaw and Hayden Quinn are fronting the masterclass series, which has been designed to showcase Lilydale’s free range chicken.
“For nearly 20 years, passionate Lilydale farmers have been perfecting free range farming based on one simple belief: chicken that’s raised better, tastes better. Partnering with Poh, Adam and Hayden to turn quality ingredients into memorable dishes seemed like a natural way of showcasing that passion,” said Lilydale’s head of marketing Yash Gandhi.
Masterchef runner-up Poh Ling Yeow launched the masterclass series last week, guiding viewers through her Lilydale Chicken Pot Stickers recipe. The second free virtual ‘Dedication to Taste’ masterclass in the series will be led by Adam Liaw.
Anyone can register to take part, with an option to get ingredients delivered to their door – the details of which are to be released in the coming days.
“Cooking is a kind of partnership between a cook and their ingredients – a good ingredient, treated well is the heart of it all. That’s why it’s so important to find producers who are dedicated to taste. I can’t wait to join Aussies in their own kitchens to guide them along the way to creating delicious Lilydale free range recipes,” Liaw said of the partnership.
The series showcases the recipe possibilities for consumers using Lilydale free range chickens, which have been raised without antibiotics, added hormones or growth promotants.