BP Rewards has recorded 1 million members just seven months after its launch.
According to the company, the rewards program’s members have earned more than 800 million BP Points and Qantas Points; and redeemed more than $1.5 million worth of fuel and in-store purchases.
“It’s great to be able to offer BP Rewards members the choice and flexibility to be rewarded their way, whether that be with dollars off at BP, eGift Cards to go shopping with David Jones or even Qantas Points for that holiday they’ve been dreaming of,” said Adam Arnold, GM marketing and innovation at BP.
BP Rewards members earn two points per litre on BP Ultimate 98 Unleaded petrol, one point per litre on other fuel and one point for every dollar spent on eligible purchases in-store.
The rewards program was launched last March with Qantas Frequent Flyer and David Jones as cornerstone partners.