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China is calling: but are Australian food makers listening?

Australian businesses need to rethink their China strategy. Image: Bigstock.
Australia enjoys a reputation for high-quality FMCG products as a result of our “clean and green” environment, our high regulatory standards and a strong commitment to quality control. However, it’s clear from recent research that “clean and green” is no longer a competitive advantage in China – in fact, it’s become a baseline requirement for any product manufacturer or brand from any country looking to enter the China market. It seems to me that we need to work a bit harder to art
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