Yogurt brand Chobani has created an athletics track in the yogurt aisle of selected independent supermarkets, adding excitement amidst the chillers.
The yogurt brand will give away 25,000 activewear items between now and March 7.
“At Chobani, we like to go the extra mile and bring some excitement to the yogurt aisle,” said Chobani’s GM – sales & category, Julia Clark. “This is certainly the biggest and best point-of-sale activation we’ve ever done and the feedback we’ve had from retailers and consumers has been overwhelmingly positive.”
Consumers can join the Chobani Activewear promotion by buying any marked product, including Chobani 170g pots, Chobani 170g FiT pots and Chobani 140g FiT X tubs.
The Chobani Activewear in-store activations are at Ritchies IGA Rowville, Victoria; Ritchies IGA Taren Point, NSW; Drakes Golden Grove, South Australia and Drakes Fulham Gardens, South Australia.