‘Pop This for Revlon Australia’ has won the Tom Harris Retail Marketing Best in Show honour at the Shop! ANZ 2020 Retail Marketing Awards, for its dual purpose display Revlon Super Lustrous Lipstick Carousel and Virtual Mirror.
Besides taking the biggest prize, the display also won other categories, including Best Design and Innovation, Best Shopper Experience, and Health and Beauty, Permanent Display.
“Australian and New Zealand retail marketers appear to have used the challenges of the past 12 months as fuel to work harder and smarter, producing some of the best work we’ve seen for years,” said Carla Bridge, GM at Shop! ANZ.
“This year’s winners combined ingenuity, design flair and solid insights to win the hearts, minds and wallets of shoppers in what has inarguably been the toughest environment in living memory,” Bridge added.
Meanwhile, Allen’s Modular Snakes Unit by Indica Worldwide and id8 Studio for Nestle won the Best Display and Grocery Store (Food), Permanent category. Another big winner was The Neat Agency with its Swarovski ‘Naughty or Nice’ Vending machine.
The 2020 Shop! Marketing at Retail Awards entries and images can be viewed on the Shop! website.