Macro Wholefoods, Woolworths’ health and food brand, has expanded into the home category with the launch of “Macro Whole Living”, a range of eco-friendly household cleaning products.
Products include laundry powders, kitchen liquids and tablets and multipurpose sprays, which the brand says will help customers keep their homes fresh and clean without harsh chemicals.
The product range is not tested on animals, contains no synthetic fragrance or dyes, is greywater and septic tank safe, and independently certified by Good Environmental Choice Australia (GECA) under their Cleaning Products and Machine Dishwashing Standards.
Each Kitchen and Multipurpose bottle from Macro Whole Living is made from 100-per-cent recycled material. In contrast, the Laundry bottle is made from 75-per-cent recycled material and uses a paper scoop instead of the traditional plastic.
Woolworths is also introducing its first cleaning product refill station, trialled at Burwood Brickworks in Melbourne, where customers can refill their bottles with three products from the Macro Whole Living Range – laundry liquid, multipurpose surface cleaner and dishwashing liquid.
The refill stations aim to reduce plastic waste by allowing customers to re-use their existing bottles.
Peter Hathaway, GM of Macro Wholefoods, said that as more customers look for eco-friendly cleaning products, introducing a cleaning line was a natural extension for the brand to help them make better choices.
“We’ve put the entire range of Macro Whole Living products through independent tests to ensure they’re not only tough on dirt, grease and stains but equally as gentle on the environment.”