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Vietnamese restaurant chain Roll’d launches FMCG range through Coles

Vietnamese restaurant chain Roll’d, has rolled out a range of pantry staples at Coles, allowing customers to recreate restaurant favourites at home.

Starting this month, shoppers can now purchase the same ingredients and condiments used at the restaurant, including a range of four sauces – Sticky Hoisin, Spicy Hoisin, Nước Mắm, and Chili Mayo (at RRP $6) – rice papers ($4), vermicelli noodles ($3.50) and rolling trays ($10).

According to Roll’d, the products are simple to use, free of preservatives, additives or gluten and suitable for vegetarians and vegans.

In addition, customers can scan the QR code at the back of any Roll’d product to access tutorials and recipe ideas designed to suit different skill levels.

“Teaching Australians to roll their very own Roll’d Vietnamese Soldiers through this new Coles grocery partnership is a natural extension for us beyond the traditional QSR arena,” said Bao Hoang, Founder and CEO, Roll’d.

“We’re excited to be sharing our authentic Vietnamese eats and recipes to the wider community, going into homes, lunchboxes and onto dinner tables with fresh, family eats options that are healthy and guilt-free.”

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