The right formula? Promotion of toddler milk comes into question

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year.  The agreement, which bans infant formula manufacturers and importers from advertising and promoting infant formula directly to the public, was reauthorised by the ACCC last week until July 31, 2024. However, the ACCC has raised concerns that the marketing of toddler milk pro