Australian food franchise Donut King has launched a mobile business, delivering donuts to consumers’ doors.
In an interview with our sister title Inside Franchise Business, GM partner development at Donut King, Kellie Cranch said the company had been trialling the vans in different regions in Australia using existing franchise partners to measure demand.
“Based on the results from these trials, we are excited to move forward and offer Donut King mobile to the market.”
The company aims to sign up more than 30 van-operating partners within the next year and anticipates that as well as attracting new franchise partners to the brand, the vans may be a way existing franchisees can complement their existing Donut King store business.
“We are also expecting a lot of new interest, from people who want to be out on the road, being in charge of their own destiny,” said Cranch.
Mobile customers during trials were typically from industrial areas, sporting groups, schools and corporate offices.
“Donuts are the biggest staple of the Donut King business. By adding the DK product range to our vans, it enables our franchisees to tap into the equity of the brand and offer for sale products not commonly found on a coffee van,” said Cranch.
With lockdowns impacting many of Australia’s urban communities at present, Donut King is looking at various options to facilitate training during the Covid crisis.
“In an ideal world, we would like the new Donut King franchisees to train in our new training facility at Miami on the Gold Coast. If the franchisee lives in an area where travel is restricted, we will find an alternative way to train them close to their home.”
- This article is based on an interview published by Inside Franchise Business. You can read the original story here.