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Melbourne baker brings back in-store kitchen at revitalised flagship

Laurent Bakery has unveiled its newly revamped South Yarra flagship in Como Centre, owner by Newmark Capital, after trading for almost three decades.

The Melbourne bakery has added an open in-store kitchen to produce fresh-to-order baked goods as the store’s footprint expanded from 133sqm to 231sqm. The revamped South Yarra flagship store marks the biggest Laurent in Victoria with a capacity of 110 guests and the only one with an open kitchen.

“I wanted to bring back the soul of the bakery, which of course is the open kitchen,” said Laurent Boillon, founder and CEO. “The atmosphere has completely lifted. And feedback from customers, both regulars and passing guests has been overwhelmingly positive.”

The store design was reinvented by interior design firm, Golden, featuring “the classic and modern style synonymous with the brand”.

Due to the recent Covid-19 lockdowns in Victoria, Laurent Bakery has been trading through takeaway and partnership with Deliveroo.

“Laurent is a key tenant at the Como Centre, and for almost three decades has been a hub of the precinct,” said Newmark’s GM, property, Angus Machutchison, who oversees the centre.

“It’s a testament to Laurent’s popularity and quality service that the store has moved from strength to strength, serving the local community while scaling their business significantly and successfully.”

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