Foodbank has teamed up with two FMCG companies – Nestle’s Nescafe and Danone’s Two Good – to help reduce food waste and lend a hand to many Australians facing food insecurity.
According to Foodbank CEO Brianna Case, there was a 47-per-cent increase in demand for food relief for the past year, which has been enormously challenging for the organisation.
“Many people continue to face financial pressures – and so many have been affected by the extended lockdowns in Victoria and NSW,” she said
Beginning September, the partnership will see 220,000 custom-made 100g Foodbank Nescafe Blend 43 tins, equivalent to 12.5 million cups of coffee, to ensure sustainable coffee supply to Foodbank locations across the country.
“Coffee is consistently one of the most in-demand items for our network of food relief charities across the country, as a humble cup of coffee can have far more benefits than a morning caffeine hit,” Case added.
Meanwhile, Danone will donate 10c to Foodbank for every Two Good pot yoghurt sold between September 13 and October 31 as part of its “Eat good and do good” campaign.
“At Danone, we strongly believe that everyone deserves access to good food and have been supporting Foodbank in their mission to help Aussies doing it tough – providing 24,000kgs in donations alone over the past year,” said Xavier Gonzalez, senior brand manager of protein and wellness, at Danone
“Two Good’s belief that good food should never go to waste made it the perfect fit for a consumer-facing partnership with Foodbank Australia.”