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Woolworths taps into ‘endless aisle’ with Everyday Market

Australia’s largest supermarket chain, Woolworths, is looking to increase its relevance to consumers through a new online marketplace it launched this week.  Everyday Market sits within the Woolworths website and complements its food and grocery range with a selection of products across household, baby, toys, pet care, health, and beauty. Many Woolworths-owned businesses are Everyday Market partners, including Big W, Healthylife, and PetCulture. Brands like Russell Hobbs, Nutribullet, Dyson,
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