Free Subscription

  • Access daily briefings and unlimited news articles

Premium

Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Amazon and the pros of getting personal

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Its secret is its data-driven and personalised model. Omnichannel retailers need to find ways to use the data they hold to personalise ads to customers shopping in stores if they want to match Amazon’s advertising success. A few are now starting to take steps in this direction. Amazon’s advertising succes
Just for$34.95per year