From the author
Why personalised promotions and pricing are a huge opportunity for FMCG
Getting personal represents a huge opportunity for FMCG retailers and brands moving forward.
Driven by data: The untapped digital advertising opportunity in grocery
Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain.
Beating the discounting habit with personalised offers
OPINION: "Most retailers and brands still rely on 20th century technologies to drive sales."
When we can expect BNPL to hit supermarkets
While there’s currently no Buy Now Pay Later option for the weekly grocery shop, we’re likely to see a shift soon.
Iso Inspo: How brands should adapt marketing strategies in era of COVID-19
Companies will be tempted to play it safe, but consumers will remember the way brands reacted and adapted to this pandem...
Online groceries during the pandemic – a solution?
The necessary adjustments in picking and delivery for a successful online grocery service in difficult times.
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