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East Imperial secures major funding, plans expansion into Asia

Kiwi mixer brand East Imperial lists on London exchange
(Source: Supplied)

Following a 61-per-cent revenue increase last year, Kiwi beverage brand East Imperial has announced a capital raising round of $6.4 million (NZ$6.7 million) today. 

The company is planning on expanding within its home market and Australia and accelerating its market share into Asia starting with Singapore.

The business has appointed SUTL as Singapore’s exclusive distribution partner, which is expected to supply East Imperial’s entire range including its latest launch of canned sodas and mixers. 

East Imperial specialises in tonic waters and mixers which have no artificial colours, flavours or sweeteners. The ingredients are sourced from Asia and Africa and the drinks are made using a family recipe dating back to 1903. The brand also uses mineral water from the North Island of New Zealand.

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