Snickers has released a limited-edition Creamy Peanut Butter bar in Australia.
The bar is made from real peanut butter, fresh peanuts, and caramel enrobed in chocolate but available for only a limited time.
Ben Hill, marketing director at Mars Wrigley Australia, said the Snickers variant has been a “smash hit” overseas.
“We know how much our customers love the classic Snickers bar. Now, thanks to this innovation in texture, our fans can get Snickers satisfaction in both crunchy and smooth – something that is sure to delight peanut butter fans of all kinds,” said Hill.
The bars are sold in twin packs at retailers including Woolworths, Coles, Metcash, 7 Eleven, Coles Express, BP, Ampol, Aldi and Big W.
