Australian confectionery brand Life Savers has launched its first new product concepts in 100 years, releasing a new range of lollies and chocolates.
Life Savers – a ring-shaped candy resembling a lifebuoy – were first produced in 1921 at a factory on Sydney’s Paramatta Road.
The company has added Life Savers Stix Sherbert Fizz, Life Savers 5 Flavours Jelly beans, fruit tingles, gummy rings, and Darrell Lea Fruit Tingle chocolate block.
Aimee Cutajar, senior marketing manager at Life Savers, said she hopes the sweets will take people back to their childhood. “We hope that we kick off a new century with adults and children alike now get to enjoy a twist on the original,” she said.
The new Life Savers products will be sold nationwide at Coles, Woolworths and IGA supermarkets.
