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Nestle unveils Easter range with less packaging

(Source: Supplied)

Nestle says its new Easter range for this year is packaged in 100-per-cent recyclable material including carton board packaging, with minimal soft plastic and aluminium foil, and eliminating the plastic holders used by many of its competitors.

The new range includes products under the brands KitKat, Milkybar, Allen’s Retro Party mix, Allen’s Freckles and Allen’s Mini Chocolate Raspberries. 

When it comes to recycling, 22 per cent of Australian households commit to separating wrappers and packaging separately. Nestle’s packaging features the Australasian Recycling Label to help consumers sort contents. 

Jenni Downes, a sustainability expert and research fellow at Monash Sustainable Development Institute, said during special occasions like Easter, families are more drawn to the ‘biggest pack on the shelf’ consciously or unconsciously. 

“The work by Nestle in taking such a ‘counter-cultural’ step in the absence of an industry-wide commitment to do the same is both a brave and needed move,” she added. 

Nestle director of sustainability, Margaret Stuart, said that using less packaging meant the company had to carefully consider every detail so it could deliver Easter eggs in a fully recyclable box. 

The brand wants to make all packaging recyclable or reusable – and reduce the use of virgin plastic by a third _ by 2025. 

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