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Goulburn Valley revamps its branding, focuses on tasting the good life

(Source: Supplied)

SPC-owned diced-fruit brand Goulburn Valley has unveiled a new look and branding campaign across all of its products.

The Taste the Good Life campaign focuses on the fruit’s local sourcing and living the good life.

Rebecca Tilly, SPC marketing manager for fruit, said the reinvigoration of the brand demonstrates its versatility across all areas of cooking.

“The Taste the Good Life campaign distils the true essence of the brand and brings it to life in a way that will surely attract attention and drive purchase consideration.”

This is the brand’s first major consumer-based campaign delivered in three years.

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