Liquor brand El Toro Tequila has introduced a new range of compact ready-to-drink cocktails designed to fit in a pocket.
Dubbed Pocket Cocktails, the single-serve beverages are positioned as an easy, portable, and playful alternative for drinkers on the go.
The range is available in two flavours: Emergency Margarita, a classic margarita mix; and Pocket Paloma, a blend of blanco tequila and Bickford’s grapefruit cordial.
“We wanted to make it as simple as possible for people to make a great drink,” said Michael Newbold, senior brand manager at Vok Beverages.
“If you don’t have a cocktail shaker for your Emergency Marg, grab some ice and an old mason jar or protein shaker and you’re set.”
Despite the novelty of the format, Newbold said the drinks are still made with premium ingredients and crafted with care.
“These products are a bit of fun, but we take the drinks seriously,” he added.
El Toro Pocket Cocktails are available for an RRP of $15 each at Dan Murphy’s stores nationwide and select BWS outlets.
