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Kiwi eco-cleaning start-up set for Australian launch

(Source: Supplied)

New Zealand-based eco start-up Cleanery has launched in Australia and says it plans to expand further within New Zealand. 

Cleanery is an eco-product company that set out to create a no-compromise, low-waste alternative that is eco-friendly but actually works. 

Cleanery’s products come in recyclable sachets which can be put into any reusable spray bottle, saving 99 per cent of plastic used to make single-use cleaning product bottles.

“Our patented technology was developed to revolutionise the category, and eliminate millions of single-use bottles, many of which are shipped from abroad,” said Ellie Brade, Cleanery co-founder. 

The brand has drawn investment from Climate Venture Capital Fund, Icehouse Ventures and Angel HQ, raising more than $2.3 million to date.

Founder Mark Sorensen says the advent of Covid-19 has strengthened consumer awareness of hygiene, cleaning products and resilient business models. 

“We had the opportunity to create a local manufacturing system, and build an efficient, low environmental impact, high volume supply chain,” Sorensen added. 

“Decisions during lockdowns, when supply chains started looking tricky, helped us build something truly scalable and fit for the future.” 

The cleaning sprays range will be stocked by Woolworths.

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