Children’s skincare range Lullaby has launched in Harrods London – the first and only such product from Australia stocked by the luxury department store.
Kirsty Gow-Gates, a mum and founder of Lullaby Skincare, said she created the brand after her first pregnancy and saw a gap in the market for toxic-free and high-quality baby skincare.
“When I was looking for safe, premium and clean skincare for my baby, nothing was serving this need,” said Gow-Gates.
The brand is proudly Australian-made, privately owned, and operated, with a vision to “nurture skin from the beginning”.
“Most brands were labelled as ‘natural’ and ‘organic’, all whilst only containing a small percentage of natural ingredients that were combined with carcinogenic chemicals and toxins,” she continued.
The company says every product in its range is free from harmful chemicals and made with 80 per cent organic Aloe vera instead of just water. In addition, all ingredients used are sustainably sourced under optimal growing conditions.
“This demand (for organic products) is being driven by those who are taking a more natural approach to their everyday lives,” Gow-Gates concluded. “We want to ensure they have the same options in their skincare and for the whole family. “
