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Zero Co: Getting on top of the plastic problem

(Source: Zero Co)
In November last year, Australian circular home goods brand Zero Co launched an ambitious new project called the ‘100-year cleanup’, which sets out to fund large-scale rubbish removal over the next century. The plan, according to Zero Co founder and CEO Mike Smith, is to raise $1 million every year to fund the removal of plastic to the scale of 15 million water bottles annually.  Zero Co kicked off the initiative by flying its team to the Egyptian desert, where, in collaboration with lo
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