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Vow Group lodges quail product application with FSANZ

(Source: vowfood)

Cultivated meat manufacturer Vow Group has lodged an application with Food Standards Australia New Zealand (FSANZ) to permit the company’s cultured quail product as an ingredient in food.

Cultivated meat or cultured meat uses cells cultivated in large steel fermentation tanks known as bioreactors. Its production avoids the farming and killing of livestock in the production of meat.

Vow first pitched the idea for seed funding at Food Frontier’s first event in 2019 and is now currently scaling production for market entry.

Thomas King, founder and CEO of the plant-based alternatives industry accelerator Food Frontier, says Vow’s success to date is building “positive momentum” for the alternative protein industry and is another step forward for greater diversification of our protein supply.

Consultancy firm McKinsey and Company predicts the global cultivated meat market will be worth $25 billion by 2030.

“Considering the sizable role alternative proteins will play in feeding our growing global population, it’s important that Australian investment, science and regulation remain responsive to changing opportunities,” said King.

This is also the first time a company has applied for approval of a cultivated meat product in Australia and New Zealand.

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