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Luxury candle brand Maison&Muse launches into Woolworths

Luxury candle brand Maison&Muse launches into Woolworths
(Source: Supplied)

Luxury home fragrance brand Maison&Muse is being rolled out into Woolworths, its range of monochromatic candles and diffusers available nationwide from next month.

Inspired by iconic women Marilyn Monroe and Princess Diana, the label’s signature fragrance collection, the “Muses”, is available in 350g natural soy candles and 140ml black wooden reed diffusers.

Marylin blends caramel and wild vanilla, while Diana combines peony with sweet pea to ignite creativity.

The luxury candle and diffuser brand was launched in 2021 by a group of New Zealand women looking for an option that meant they weren’t paying too much for beautifully designed, high-quality fragrances that are used and do not sit as ornaments because they cost too much.

The company says fans often refer to its candles as “just as good as the Glasshouse Tahaa candle – for a fraction of the cost”.

“Fragrances are a powerful way to enhance your mood and space, but for too long, we’ve never used them properly as other brands just cost too much to use daily,” remarked Renee Lee, founder, Maison&Muse.

“When you can get that experience for as low as $15, we’re providing people with affordable luxury that can truly enhance your day and how you’re feeling”.

The Maison&Muse range is available in Marilyn and Diana, for RRP $25 for a 350g candle and RRP $25 for a 140ml Diffuser, in Woolworths stores nationwide, marking a foray into a traditional department-store category for the supermarket giant.

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