Farmers Union has launched It’s A Living Thing, a masterbrand platform that brings its yoghurt range (core, protein, and kids) together under a single identity.
According to the company, the initiative shifts the focus beyond live cultures and from the functional benefits of the product to how it supports consumers’ everyday lives.
“Because people don’t pursue health for health’s sake, they pursue it to get more out of life,” the company said.
The campaign is rolling out across television, digital, and in-store channels. Farmers Union says it is intended to provide a long-term platform for future product innovation and a more cohesive brand identity.
“More than a campaign, ‘It’s A Living Thing’ represents an investment in the brand’s future, supporting innovation, growth and relevance for years to come,” the company added.
- Further reading: Farmers Union launches gut health yoghurt, Gut Good.
