Zara has partnered with Australian sun care brand Standard Procedure to bring the latter’s core collection to its stores worldwide, the first time the retailer will stock a third-party’s brand range so widely.
Launched in 2020 by Dion Agius and Zepha Jackson, Standard Procedure’s core range includes SPF 50+ Sunscreen, SPF 30 sunscreen, Lip Balm, and Aloe Vera Gel.
In addition to the suncare line, the collaboration will also see a Standard Procedure x Zara Men’s apparel range comprising hats, bags, shoes, robes, board shorts, and clothing.
“We’ve been so grateful for the response Standard Procedure has received over the last three years in business,” said Jackson.
“We can’t wait to deliver Standard Procedure to a wider, more global audience through Zara’s online and in-store retail platforms.”
The apparel range is available from $12.95 to $49.95. Standard Procedure’s core range retails between $9.95 and $25.95
