Treasury Wine Estates has sold the Rouge Homme brand back to the Redman Wines business, reuniting the label to the hands of the family that created it.
Established in 1952, Rouge Homme built a following in Autralia and overseas for its Coonawarra wines, including its Cabernet Sauvignon and Shiraz blend and clarets.
The winery, brand and vineyard holdings were acquired by Lindeman’s in 1965, before eventually becoming part of Treasury Wine Estates. The Redman family later established Redman Wines in 1966.
Ben Harris, senior viticulturalist at Treasury Wine Estates, said the company was pleased to see the label return to its original owners.
“We’re proud to have been the custodians of Rouge Homme and are delighted that it’s been acquired by the Redman family,” Harris said.
“With storied brands, unmistakable terroir and exceptional wines, global interest in the Coonawarra region continues to grow, and we look forward to following the next chapter of the Rouge Homme story.”
Dan Redman, co-owner and fourth-generation winemaker at Redman Wines, described the acquisition as a full-circle moment.
“We’re often asked about the connection of Rouge Homme with Redman, with many wine drinkers enjoying the wines that were made in the 50s and 60s,” he said.
“The label is synonymous with the Redman family and we’re proud to take it into the future.”
- Further reading: Treasury Wine Estates suffers heavy losses, pushes transformation.
