Infant formula startup Sprout Organic has entered into a new distribution deal with Australian Pharmaceutical Industries (API).
Sprout Ogranic’s products will now be stocked across Soul Pattinson and Priceline Pharmacies.
Sel Berdie, founder and CEO of Sprout Organic, said the partnership is a testament to the company’s commitment to making plant-based and allergy-friendly nutrition accessible to as many families as possible.
Taran Sohal, baby category manager at API Group, said: “Our partnership with Sprout Organic isn’t just a business decision, it’s a statement of our dedication to providing healthy and diverse options for Australian families and represents an exciting evolution in our baby category.”
Sprout Organic is running a crowdfunding campaign on Birchal which will help accelerate the brand’s international growth, following its launch into Malaysia and Saudi Arabia.
