Dishwater detergent brand Finish has continued its partnership with non-profit organisation Rural Aid for the fifth year.
Finish parent Reckitt claims its dishwashing tablets can thoroughly clean dishes without pre-rinsing, which can help save up to 40 litres of water.
Under the partnership, Finish will donate $5 to Rural Aid for every Finish Ultimate Plus sold at Coles from January 10 to February 6. The donation will be used to purchase water tanks and water delivery for Australian farmers and regional communities affected by drought.
“This partnership was forged to make a meaningful difference in water conservation and provide critical support to our farming communities, during one of our country’s toughest and most severe droughts,” said Florence Paoli, MD ANZ at Reckitt Hygiene.
“The support we’ve received from Finish has been crucial in strengthening the resilience of our rural communities. Over these five years, Finish’s contributions have been instrumental in providing extensive assistance to those hit hardest by drought,” said Rural Aid CEO John Warlters.
