Wānaka-based company Sidekick Soda has launched its all-natural range of fruity soft drinks in retailers across New Zealand, Australia, and the US.
The beverages are made from real fruit, organic New Zealand apple cider vinegar, and pure New Zealand honey. It is available in three flavours: Plum, Strawberry, and Mango.
Apple cider vinegar is known for its health properties, with acetic and malic acids being good for the gut while providing a refreshing “zing” to each flavour, explains the company.
Fiona Tomlinson and Rogie Tomlinson-Gillies, the mother-and-son duo behind the brand, developed the fruity soft drinks during the 2020 lockdown.
“There is a significant demand for all-natural beverages that are healthier alternatives to alcohol or high-sugar soft drinks,” said Fiona Tomlinson. “Contemporary consumers are seeking more than traditional sodas and beverages, particularly the health-conscious Gen Z market.”
Sidekick Soda is now stocked in national retailers such as New World and WHSmith stores in Australia and the exclusive Los Angeles-based health-food mecca Erewhon.
Tomlinson added that the company is also exploring expanding into the B2B market, offering the product as a cocktail mixer or standalone refreshment.
“It’s good to offer a special-feeling, all-natural drink that appeals to many different markets,” she concluded. “The versatility and the fact that it is sweetened with honey make Sidekick Soda a standout product.”
Sidekick Soda is available in selected cafes and supermarkets throughout New Zealand and Australia, with an RRP of $5.90 per bottle.
