7-Eleven and Peters have launched the Drumstick Slurpee, combining the raspberry Slurpee flavour with the classic ice cream cone.
The cone is a mixture of raspberry-flavoured sorbet and vanilla ice cream, topped with fizzy candy pieces, and a chocolate tip. The collaboration has previously been launched overseas before arriving in Australia.
“Drumstick is always looking for ways to shake up the classic cone experience, and our first-ever sorbet creation is a really exciting milestone for us,” said Andrea Hamori, head of marketing at Peters Ice Cream.
“Slurpee’s raspberry flavour is already a huge hit with Aussies, so we wanted to see what would happen if we gave it the Drumstick treatment. The result is something fruity, refreshing, and packed with all the fun you’d expect from both brands.”
Rob Kirby, GM of merchandise at 7-Eleven Australia, said the collaboration brings a familiar Slurpee flavour into a new format.
“Slurpee has been part of Australian summers and weekends for generations, so seeing our signature raspberry flavour reimagined as a Drumstick cone is a fun new chapter,” he said.
- Further reading: Peters Ice Cream releases Frosty Fruits Mango Sorbet stick.
