Australian vegan and cruelty-free beauty brand MCoBeauty has entered the US market by launching in more than 1800 Kroger stores.
According to MCoBeauty, the partnership with Kroger provides an opportunity for the company to reach a diverse audience and make a lasting impact in the competitive beauty market.
The Kroger Co Family of Stores – including Kroger, Fred Meyer, Ralphs, Dillons, and Smith’s – will offer MCoBeauty’s extensive range of products, which will also be sold online at MCoBeauty.com.
Shelley Sullivan, CEO and founder of MCoBeauty, said the company was thrilled to get into the US market and offer American consumers access to its innovative and affordable beauty solutions.
“Our mission has always been to make high-quality beauty products accessible to all, and we’re excited to introduce our range to a new audience,” said Shelley Sullivan, CEO and founder of MCoBeauty.
“Supermarkets provide a very loyal and growing customer base for the brand, and I am confident that we will see the same success with the largest supermarket chain in the US, The Kroger Co.”
In addition to makeup essentials, MCoBeauty offers premium-quality, Korean-made skincare, on-trend hair accessories, and seasonal trend launches.
