MCoBeauty
FollowMCoBeauty Archives
Why Woolworths shoppers will find eyeshadow next to chocolate this month
DBG Beauty's Michelle Kluz reveals why grocery aisles, not beauty counters, are becoming the new frontier for product di...
How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty
What’s Shelley Sullivan’s next big move after selling MCoBeauty?
DBG owner Dennis Bastas buys $1 billion MCoBeauty brand
The brand plans to venture into Europe as its next market, the AFR reported.
MCoBeauty enters the US market with Kroger partnership
Kroger, Fred Meyer, Ralphs, Dillons, and Smith's supermarkets will offer an extensive range of the brand's products.
“Sold out within the hour”: Inside MCoBeauty’s 48-hour pop-up store
The luxe-for-less beauty brand is testing the waters of physical retail with a short-lived pop-up shop.
Luxe-for-less leader MCoBeauty talks international expansion
We chat with founder and CEO of MCoBeauty Shelley Sullivan about the beauty brand’s journey, as well as what makes it ti...
MCoBeauty launches sub-$40 skincare range at Woolies, Big W
The company says that it is focusing on bringing salon-quality skincare at a luxe-for-less price to meet the demand of c...
