Known for producing savoury ramen, Nissin Foods is venturing into something unconventionally sweet with the launch of its limited-edition Cup Noodles Campfire S’mores flavour in the US.
Inspired by summertime and campfires, the new flavour combines chocolate, marshmallow, and graham crackers with a smokey note in a bed of instant ramen noodles.
Consumers can prepare their cup by adding water, microwaving it for three minutes, and letting it stand for two minutes before adding the s’mores sauce.
Nissin recommends topping the ramen with real graham crackers and mini marshmallows for that “quintessential experience”.
Priscila Stanton, senior VP for marketing at Nissin Foods USA, said the company couldn’t resist turning “a classic dessert into something bold and unexpected”.
“Since its invention nearly 100 years ago, the beloved s’more has been adapted into a wide range of food flavours, recipes and now ramen,” she said.
“We hope this experience will capture the hearts and palates of consumers nationwide.”
Cup Noodles Campfire S’mores is exclusively available in Walmart stores in the USA.
