McCormick Foods Australia has teamed up with creative firm BrandOpus to add a jelly crystal line to its Aeroplane range – Aeroplane Sourz.
The Sourz come in four flavours: Blue Raspberry, Peach Fizz, Green Apple and Purple Grape.
As part of the launch, new Sourz packaging features the mascot Bertie, originally inspired by Aeroplane founder Bert Appleroth. Aeroplane Sourz’s packaging reflects a whimsical mood, with Bertie navigating a night sky mixed with the visual cues of the candy.
“The Aeroplane brand holds a special place in the hearts and minds of many Australians, young and old,” said Megan Brabant, director of consumer sales & marketing at McCormick Foods Australia.
“BrandOpus has been able to carefully evolve Bertie and his banner, bringing modernity without losing what makes him distinctive in the first place.”
The range is available at Coles with an RRP of $2 each.
McCormick & Company, founded in 1889 and headquartered in the US, manufactures, markets, and distributes herbs, spices, seasonings, condiments, and flavours to the global food and beverage market.
