The Arnott’s Group has acquired New Zealand food brands, including Mother Earth, Flemings and VP brands from Prolife Foods Limited.
The acquisition will expand The Arnott’s Group’s snacking portfolio, which already comprises Freedom, Sunsol, and Snack Right in New Zealand.
“Kiwi-born food brands have proven themselves popular in international markets, which is why we intend to build upon the existing brand loyalty for Mother Earth, Flemings and VP, expanding both their ranges and distribution,” said Mike Cullerne, Arnott’s Group MD for New Zealand.
“It’s great that, in an environment where demand for nutritious snacks continues to rise, we’re able to take three local brands and introduce them to new markets and consumers whilst continuing to invest in local manufacturing.”
Mother Earth is known for its muesli bars, baked slices, almonds, and snacks. Flemings and VP offer a range of snack bars, nuts, and snack mixes.
The Arnott’s Group resumed manufacturing in New Zealand in 2022 following the acquisition of local biscuit company 180degrees and its facility the previous year.
