Forbidden Foods’ Oat Milk Goodness (OMG) coffee-flavoured protein drink is now available at Woolworths supermarkets and Metro locations nationwide.
The protein drink marks the company’s third OMG SKU sold at Woolworths.
The expansion into Woolworths follows the product ranging at 130 Ampol Foodary locations and the launching of e-commerce channels.
Forbidden Foods boasts that OMG coffee-flavoured protein drink is made with the company’s oat milk, with an olive oil base and contains only natural ingredients.
In October, the company achieved monthly sales of $360,000, surging 70 per cent year over year.
Meanwhile, the company inked a corporate sponsorship agreement with the Melbourne Mavericks and its marque player Eleanor Cardwell, who will act as an ambassador for Blue Dinosaur for the 2025 season, which runs through April to July.
