Glenmorangie Highland single malt Scotch whisky has tapped Harrison Ford for its new global campaign, Once Upon a Time in Scotland.
The campaign, directed by actor and filmmaker Joel Edgerton, showcases Ford exploring Glenmorangie’s distillery in the Scottish Highlands and discovering the skill and craftsmanship that goes into making each bottle of whisky.
Taking a lighthearted approach to whisky marketing, Edgerton said: “It’s unpretentious and fun, breaking away from traditional industry norms.”
The campaign will have 12 episodes, a hero film, and still images capturing the brand’s distillery team, the scenic highlands, and its flagship whiskies, including Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old.
“Harrison Ford is a global icon and genuine whisky lover, said Caspar MacRae, president and CEO, The Glenmorangie Company. “His appreciation for craft and his humour align perfectly with Glenmorangie’s ethos.”
Once Upon a Time in Scotland is available across digital and social media platforms.
