Scapegrace Distilling Co will take control of its Australian distribution beginning August, moving to a direct-to-market model supported by a dedicated local sales team.
The New Zealand-based spirits producer said the shift will allow it to strengthen trade relationships, expand across all states, and increase investment in retail, on-premise, and brand activity.
Co-founder Daniel McLaughlin said the decision follows the opening of the company’s new $24.6 million (NZ$27 million) distillery on the shores of Lake Dunstan in Central Otago, which has expanded production capacity.
“There are natural synergies between New Zealand and Australia when it comes to taste, culture, and drinking occasions, and we know there’s the opportunity for us to strengthen our offering there,” he said.
“Bringing distribution in-house will also give us more control and the ability to scale quickly.”
Established in 2014, Scapegrace’s portfolio includes single malt whisky, gin, vodka, and ready-to-drink beverages.
