Australian plant-based beverage company Oat Milk Goodness (OMG) will expand its flagship 1L Barista Oat Milk to 900 Woolworths locations nationwide from November, up from 544 currently.
The expansion in store count enhances the existing partnership with Woolworths, where the company’s Proatein alt-milk range is already available in 466 stores across Australia.
“The increase in store count marks another pleasing development across our broader multi-channel sales strategy, with momentum through a number of outlets,” said CEO Alex Aleksic.
“We are in advanced discussions with a range of new and existing groups to further this in the coming months, and I look forward to providing you with updates as developments materialise.”
The Woolworths announcement follows a series of recent wins for the company, including the national rollout of its Blue Dinosaur snack range into 750 7-Eleven stores, as well as new distribution deals with Quikstop and Canteen One outlets.
Oat Milk Goodness was founded in 2019 with the mission to create delicious, coffee-friendly alternatives for those who can’t, or choose not to, consume dairy. The company’s core brands include Blue Dinosaur and Oat Milk Goodness.
