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Noosa Chocolate Factory appoints new CEO

Marcus Raward named Noosa Chocolate Factory's new CEO
His role involves building on the company’s history. (Source: Supplied)

Noosa Chocolate Factory has named Marcus Raward as its new CEO, marking a transition in the company’s leadership.

With a focus on commercial strategy and business growth, he will lead the company through its current operational phase. His role involves building on the company’s history while adapting to the current economic environment.

“My focus is on celebrating the brands’ roots, shining a light on what makes our products different from other chocolate and confectionery brands whilst moving the business forward into an even stronger commercial position,” said Raward.

The industry is transitioning as it recovers from significant price fluctuations in the global cocoa market. Raward said that the market is starting to stabilise, which has impacted manufacturers worldwide.

“Cocoa prices have been a real challenge across the sector, but we are now seeing signs of plateauing. At the same time, consumer demand for quality chocolate remains strong, which presents a real opportunity for a brand like Noosa Chocolate Factory,” said Raward.

As part of the company’s expansion plan, Noosa Chocolate Factory has opened a new store at Westfield Chermside and renovated its store at the Sunshine Plaza, which is set to reopen early this month.

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