Coca-Cola Australia has expanded its alcohol ready-to-drink portfolio with the launch of Absolut Vodka mixed with Sprite.
The range includes two versions: Absolut Vodka Mixed with Sprite and Absolut Vodka Mixed with Sprite Zero Sugar.
Both are sold in 330ml cans with ABV of 5 per cent, and consumers can purchase the beverages in 4-packs, 10-packs, or 24-can cases.
“The launch of Absolut Vodka Mixed With Sprite brings together two iconic brands to deliver a premium, refreshing ready‑to‑drink option for Australian consumers,” said Matthias Blume, VP ARTD at Coca-Cola Australia.
“It’s an important addition to our growing ARTD portfolio and one that reflects both category momentum and consumer demand.”
Earlier, Absolut Vodka teamed up with Tabasco to launch spicy flavour.
