Absolut Vodka has partnered with Tabasco to launch its first-ever Absolute Vodka Tabasco, addressing demand for spicy flavour profiles.
The new vodka replicates the specific heat and flavour profile of the original red pepper sauce.
The product contains 38 per cent ABV and is designed for use in savoury cocktails, as well as for contemporary spicy serves.
The product launch is timed to capitalise on market forecasts projecting a 27 per cent growth in the spicy vodka segment by 2029.
By combining the production expertise of both brands, the partnership aims to offer a standardised spicy flavour profile for the global market.
Absolut Tabasco is scheduled for a February launch in the US, with a rollout planned for 50 international markets.
