Mondelez International has relaunched its In A Biskit Crispy Potato flavour to the Australian market, a product first popular back in the 1990s.
The re-released snack is manufactured with real potato flakes and features a thin, baked texture.
The range has been updated with modernised packaging intended for both original consumers and new customers.
The 145g packs have an RRP of $4 and are being stocked nationwide across IGA, Woolworths, and Coles.
“In A Biskit Crispy Potato holds a special place in so many Australians’ memories, it’s the snack that fuelled afternoons spent mastering Rubik’s Cubes and rewinding VHS tapes,” said Andra Dempster at Mondelez.
Earlier, Mondelez posted annual sales growth, but profit hit by high coca prices.
