Australian premix brand UDL has released a new vodka-based product line, UDL Double Crush 8 per cent, marking the brand’s entry into the high-strength ready-to-drink (RTD) category.
The new range features an 8 per cent ABV and is packaged in 375ml cans and consists of three flavour variants: Orange & Mango, Guava & Lime, and Pineapple & Passionfruit.
The Double Crush line is available nationally through independent bottle shops and the online retailer Sippify. The RRP is $33 for a 4-pack and $190 for a case of 24.
To support the launch, UDL has partnered with the Australian band Playlunch for a 27-date regional tour across Victoria, NSW, Queensland, WA, and Tasmania.
Last year, Ruski Lemon was acquired by Vok Beverages in strategic shift by Diageo.
