Vok Beverages has acquired two of Australia’s ready-to-drink (RTD) brands, UDL and Ruski Lemon, from Diageo as the global drinks giant refocuses its portfolio.
The deal is expected to be finalised by October 1, and financial terms were not disclosed.
First launched in 1965, UDL is widely recognised as a pioneer in the global RTD category. Ruski Lemon, a vodka-based beverage, followed years later as the RTD market expanded in the early 2000s.
“The decision to sell UDL and Ruski was not made lightly, but we believe it is the best way to preserve the legacy of these iconic brands and unlock future growth and innovation across Diageo’s broader portfolio,” said Dan Hamilton, Diageo Australia MD.
Hamilton added that Vok Beverages was a natural fit for the brands, citing the company’s local roots, independent ownership and track record in building consumer-driven products.
“We know these fantastic brands will be in great hands with a company that has its own proud history stretching back over 150 years, with a proven track record of innovation, strategic investment, and brand building.”
Founded in 2002, Vok Beverages is owned by Bickford’s Group and produces spirits, RTDs, beer, and wine from its manufacturing facility in South Australia.
Both companies said they will work closely over the coming weeks to ensure a smooth transition and uninterrupted supply to retailers and customers.
