Total Beauty Network (TBN), the Australian beauty company behind Designer Brands, has announced the return of founder Tony Rechtman as CEO, effective Monday.
The change comes as Designer Brands, Australia’s leading community pharmacy cosmetics brand, enters its 20th year, following the departure of Liz Webster, who led TBN over the past two years.
To mark the milestone, TBN will launch a limited-edition anniversary range and a major consumer campaign designed to attract in-store shoppers and drive sales for its pharmacy partners, while giving Designer Brands consumers the chance to share in a $20,000 prize pool.
The move also follows a strong run of recognition for TBN’s certified-organic beauty brand, Inika Organic, which was named Best Buy for its Liquid Nectar facial oil and won three Gold awards at the Green Parent Awards 2026, taking its global award tally to more than 209.
“I’m looking forward to working closely with the team again, and I want to thank Liz for everything she’s brought to TBN,” said Rechtman.
“We’re walking into a big year: Designer Brands turns 20, and Inika Organic keeps adding to its global award cabinet. My focus is backing our brands and our pharmacy and retail partners through it, while we run a considered search for our next permanent CEO.”
- Further reading: Total Beauty Network to roll out new products in a bid to drive sales.
