Funday Natural Sweets has expanded its product offerings by launching two gummy lines: Fruity Pigs and a limited-edition collaboration with Mr Whippy.
The Fruity Pigs line features a dual-texture gummy combining a berry-cherry flavour with a foam base layer.
In addition, Funday has partnered with Mr Whippy to introduce Foamy Ice Cream Gummies, which feature strawberry and vanilla ice cream cone-shaped pieces designed to replicate the flavour profile of traditional soft-serve ice cream.
The company says the products are manufactured in Australia without added sugar or sugar alcohols, and use prebiotic fibre and natural flavourings.
Funday founder Daniel Kitay said that the Fruity Pigs launch adapts a traditional pig-shaped confectionery style for the local market, while the Mr Whippy partnership aims to translate a traditional summer brand into a gummy format.
“This is a delicious new take on an iconic experience, capturing the joy and nostalgia Mr Whippy has shared with generations because fun never goes out of flavour,” said Paul Ayoub, GM of Mr Whippy.
Both product lines are sold in 50-gram bags at a recommended retail price of $4.50.
The products entered distribution at Woolworths, Chemist Warehouse, independent grocers, and online channels this month.
