With busy lifestyles and a focus on living well, many Australian shoppers are reaching for convenient solutions to take the stress out of breakfast, lunch and dinner, without compromising on taste, health or quality.
High in protein and omega-3 fatty acids, Tassal Tasmanian Smoked Salmon is one of Australia’s favourite good-for-you foods that’s great for any time of the day, and also happens to be delicious.
But with many Australian shoppers focusing on how to avoid unnecessary food wastage – it’s up to brands and retailers to help consumers keep what they’ve bought in the best possible condition, providing both single and multi-serve options to accommodate every need.
Tassal is leading the way in seafood, by offering a solution that addresses these concerns. In fact, 78 per cent of respondents in a Tassal Brand Concept Study* agreed that a smoked salmon range available in smaller multi-packs would be highly appealing. Today, with the importance of convenience clearer than ever before, this research shows that shoppers are challenging the retail market, looking for options that tick the boxes for health, taste, value and sustainability.
Perfect for those searching for a way to meet these needs, Tassal’s Tasmanian Smoked Salmon range is now available to enjoy in a convenient twin pack, allowing for everyday consumption without spoilage or waste. The new twin-pack product can be torn on the perforated line so you can take one 50g pack with you on the go and store the other 50g in the fridge for later.
To create the delicious and flexible smoked salmon product, fresh salmon is sprinkled in sea salt, slowly cured in a temperature-controlled room, and then smoked over beechwood to create a delicately sweet smokey flavour with subtle woody notes and ‘melt-in-your-mouth’ texture. The salmon is then carefully trimmed, evenly sliced and vacuum sealed for freshness.
Tassal’s delicious smoked salmon can be perfectly tossed through a salad with a punchy dressing, added as the finishing touch to a pizza, served on a bagel with cream cheese, capers and dill during lunch, on crackers for an afternoon snack, or with poached eggs, avocado and sourdough at your next weekend brunch.
For details on the Tassal Brand Concept Study* or to learn more about how you can work with Tassal, email: Jane.fraser@tassal.com
Look out for Tassal’s product ranges available at Woolworths and Coles. For more information or recipe inspirations visit Tassal online.
*Tassal Brand Study Concept eValuate, Kantar Marketplace, June 2022.
